Following Impressive Trials, Visibli Partners with John Legend, Quincy Jones and Interscope Records for Direct-to-Fan Marketing
● Visibli, creators of the Engagement Bar™, raises new round of financing from Extreme Venture Partners and angel investors
● The company is announcing new partnerships with John Legend and other tier-1 music artists after trials with Quincy Jones and Interscope Records led to 50x higher engagement than typical rates.
● Hundreds of brands and agencies also use Visibli to promote their products, with more than 50 million links managed monthly
March 3, 2011
TORONTO—Visibli, creators of the link-based Engagement Bar™, is proud to announce their most recent funding round as well as new partnerships with prominent artists such as John Legend, Quincy Jones and Interscope Records. The company’s Engagement Bar, which was released in October 2010, helps artists and brands promote their products through Twitter and Facebook links. Over 50 million links are shared with the Visibli Engagement Bar each month.
The current round’s participants include Extreme Venture Partners and several angel investors. The company will be using the financing to extend the Engagement Bar platform and build deep analytics to help users better understand audience behavior.
50x Higher Engagement for Artists and Music Labels
Visibli is revolutionizing direct-to-fan marketing by giving artists and labels a new way to actively promote their music directly to fans. By integrating with services like SoundCloud, FanBridge and iTunes, the company has increased its focus in the space.
The fledging company has also signed new partnerships with multi-Grammy winner John Legend and a number of other tier-1 artists to help them promote their music with each link. Recent trials with Quincy Jones and his label, Interscope Records, led to 50x higher engagement from fans compared to typical rates.
“The value from a tool like Visibli’s Engagement Bar is crystal clear,” said Lee Hammond, Director of New Media at Interscope Records. “We’re constantly looking for tools to help us with direct-to-fan marketing, and this fits in perfectly with our strategy. Our artists have millions of fans who they interact with everyday on Facebook and Twitter, and this will allow us to share his music with them in an engaging and non-intrusive way.”
Visibli for Brands and Agencies
Visibli has also achieved significant growth working with hundreds of brands and agencies everyday. The company’s Engagement Bar platform allows organizations to better-interact with their customers. Using the self-serve system, brands are able to customize the promotional messages shared with each link, and track the success of their campaigns with detailed analytics.
Quincy Jones Example
For more information about Visibli, please visit http://visibli.com/.
Visibli pushes the boundaries of traditional web-based promotional tools by helping companies expand their digital audience, and promote their products through shared links. Founded by Saif Ajani and Minaz Abdulla, the company has continued to grow in popularity among brands, publishers and artists, and manages over 50mm links each month for its clients.